Just took a peruse of a PPC Hero post here and ran into an older Inc.com posting here. Both are struggling to tackle the problem of traffic quality vs. business quality. Both are great posts that you should read.
What I take away from both is that everyone's opinions of how things should be tracked, and how metrics should be applied are different. Interestingly enough however, if you start to combine a lot of measures that both articles used, you can see that you can build a fairly good picture of how to score your traffic.
That's right, you, the owner. After all, you have an opinion too.
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